Held over three-days and with appearances from celebrities, musical artists, footballers, business entrepreneurs and even the Jamaican High Commissioner, the fast-paced event saw the filming of multiple shows broadcast live internationally via the GenB TV app.
It moves loud, speaks bold, and builds culture from the pavement up.
This is where football meets fashion. Where zines meet zip codes.
Where voices don’t ask to be heard — they take the mic.
We’re flipping the cornershop into a cultural hotspot, a space where the beautiful game, streetwear drops, beats, merch, stickers, and stories all collide.
Trailblazers. Tastemakers. Community legends.
And Halim, the cornershop owner.
They’re all stepping in. Talking, making, creating.
No gatekeepers. No off days.
We’re #SettingUpShop
Setting Up Shop
Day 1 of setting up shop was a celebration of creativity, culture, and the voices shaping tomorrow.
From emerging artists to Black British music icons like Wiley, the Energy was undeniable.
Relive the highlights of memorable moments from this unforgettable showcase.
Day 2 raised the roof.
Brick lane was pulsing with fresh energy.
Global Academy’s creative students, a British music hangout
with OG legends, and Boardroom Black innovators continued to set the tone.
Later, a live animation workshop and a drop in by the Jamaican High Commissioner fuelled the global conversation.
Day 3 was fashion, business and movies.
We started the day with the cast of the “Mechanics of Creativity“, we clashed culture and business with conversations around entrepreneurship and fashion with fashion label Vis la Vie.
